Newsweek reports...


Why the iPad hasn’t killed the Kindle.


Amazon’s Kindle e-reader is a terrific device, but a lot of people, myself included, figured that once Apple’s iPad came out, the poor little Kindle would be toast. The first thing I did at the iPad introduction event was snap a few pictures of a shiny new iPad right next to my Kindle. They came out looking like those pictures where a regular person is standing next to a movie star.

But guess what? Yes, it’s true that the iPad has been a smash hit, selling 3.3 million units in just a few months. But Amazon claims its plucky little Kindle is doing pretty well, too. Amazon won’t give out sales figures, but Forrester Research, a market-analysis firm, reckons Amazon will sell 3.5 million Kindles in the United States this year, bringing its total number in U.S. readers’ hands to 6 million by the end of 2010.

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Photo by Richard B. Levine

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